Guang Dong Xinbao Electrical Appliances Holdings Co.,Ltd

Guangdong Xinbao Electrical Appliances Holdings Co.,Ltd ( hereafter“Xinbao Holding”), which was established in 1995, has its own core independent brand “Donlim”. As an A-share Listed Firm (stock code: 002705). Xinbao Holding is specialized in developing, designing, manufacturing and selling kitchen electrical appliances, home appliances, baby electrical appliances, health care and cosmetic appliances, smart home appliances and electronic components etc as well as providing seven independent or combined serving systems that include market strategy, design research, product realization, mold research, product test certification, production technique research and brand design, so that Xinbao Holding can fulfill the one-stop purchase demand of the international famous brands or retailers.With its headquarters located in Shunde of Guangdong Province, Xinbao Holding has two manufacturing plants which are located in Shunde and Chuzhou of Anhui separately, and has many advanced assembly lines and several subsidiaries for producing various kinds of products and accessories including motors, PCB, die-casting, plastic injection, hardware, mold, painting and paperwork printing. The products produced by Xinbao Holding include Electric kettle, Coffee maker, Hand mixer, Blender, Toaster, Bread maker and Steam station etc, and the product models has exceeded 3000. Until now, Xinbao holding has become a large scale corporation with more than 20000 employees, 3000 of who are professional technicians and a factory area covering more than one million sq. Adhering to a core competence of “Process, Cost, Delivery, Quality, Service, Innovation”, Xinbao Holding has become a leading manufacturer of small appliances in the global market by vigorously exploring the domestic and foreign markets based on the technology innovation. The products of Xinbao Holding are mainly exported to the developed countries in Europe, America and Australia etc. Besides, Xinbao Holding has been expanding to the emerging markets such as Southeast Asia, Middle East and Africa etc. Until now, Xinbao Holding has entered into more than 100 countries and regions and has established long-term good relationship with the worldwide well-known corporations, brands or retailers such as Jarden Group, Hamilton Beach, Electrolux, Philips, Panasonic, Siemens, De’Longhi, Kenwood, Morphy Richards, SEB, Russell Hobbs and Delta etc.In terms of brand development, Our company's brand strategy is "Professional brand for professional product ", and the productsand positioning of different brands are also differentiated.Our company's current self-owned brands include Donlim, kcb, MorphyRichards which is the only long-term authorized British high-end small appliance brand in China, Barsetto which is the Italian coffee brand wholly owned by our company!LAICA which is the Italian professional water purifier brand that has established a joint venture relationship with our company, and life tea brand Mingzhan, personal care brand Gevilan, etc. Xinbao assists brand development with a strong supply chain, carefully insights into consumers’ “Real pain points”, focuses on innovative product development, insists on pursuing the essence of products with simple, clear and focused thinking.Xinbao Holding attaches importance to industry-university technology cooperation and creates corporate culture with Xinbao feature. Xinbao Holding established Donlim College in 2004 and successfully cooperated with famous universities such as Zhongshan University and Jilin University etc to broaden talent transmission channels and perfect t