Hangzhou Deep Sleep Textile Co., Ltd

1.Background of the establishment Jianfeng Shang was born in 1970. His family run a famous silk handicraft industry. In 1996, Shang set up Tongxiang Oriental Pearl Fashion Bedding Co., Ltd., according to his own experience in silk products. Later in 2008, he established Hangzhou Deep Sleep Textile Co,. Ltd. In 1999, with the release of the right to import and export of private enterprises, the company's silk products marketed in Japan, South Korea and other Asia-Pacific region.However, new challenges came up.With keen insight into marketing and implementation, Shang found that current silk products could not meet consumers’ demands. On the one hand, silk products could not be washed by machine, so it was not convenient for customers. On the other hand, buying silk products was not an economical choice for most customers because of the high price. In order to solve these problems, Shang took a filed trip in Germany personally. He also cooperated with Yizheng Chemical Fiber Company to co-produced high fluffy, ultra-soft, fine quilts and pillows. Shang was not satisfied with the status quo. A few years later, with the invention of brushed fabric, the chemical fiber fabric provided a softer touch and a better skin feel. Meanwhile, this new fabric was well received by the market. More than that, in the following year, the company had partnered with the German QVC company. 2. The founder Shang has engaged in textile industry for more than 20 years. He has a good knowledge of textile industry, such as quality verification, the quality and processes of yarn, fabric and bedding. He notices that if he wants to build a real eco-textiles, the company must pay attention to the raw material. Now we have built a solid cooperative relationship with numerous large supermarket chains and retailers all over the world, among which are QVC (de), E-MART, NITORI, IKEA, METRO and so on.