The Allegro platform, founded in 1999, mainly targets the Central and Eastern European markets. Its brand recognition in Poland is as high as 98%. It is known as Poland's "national" shopping website and is also one of the largest e-commerce platforms established in Europe.

Allegro is to Poland what Taobao is to China. It is understood that 86% of Polish people prefer Allegro for online shopping, with a customer repurchase rate of nearly 90%, 22 million monthly active users, and 1.5 billion monthly searches. Customers can Choose from offers from over 135,000 trading companies to buy everything they need. Each of them can sell any number of products.

According to a survey by OC&C Strategy Consultants, Allegro is not only the most highly rated retailer, but also ranks first on the "Best Shopping Platform" list, with Amazon ranking fifth. Looking at the entire European e-commerce market, Allegro ranks among the top three online marketplaces.

How strong is Allegro?

Poland has a total population of nearly 38 million, and the number of users in the Polish e-commerce market has exceeded 18 million. As the dominant player in the Polish e-commerce market, the Allegro platform occupies more than 50% of the entire Polish e-commerce market.

In March 2022, Allegro's monthly real user visits were 22.03 million, ranking first (data includes mobile and PC), with an average visit time of 1 hour and 45 minutes, accounting for 73.49% of the total number of Polish Internet users.